Shuhei Yoshida, president of Sony Computer Entertainment Worldwide Studios, has said he believes that increasing popularity and interest in Virtual Reality won't diminish.
However, speaking to Gamesindustry.biz, Yoshida said that in order to understand the potential of VR devices such as Sony's Project Morpheus and Oculus Rift, people need to try it themselves.
"I don't think [VR will lose momentum]," he said. "Only a very small number of people have tried Oculus Rift or Morpheus. We believe that unless you try it, you really don't know what it is that can be done.
Yoshida also indicated that Sony and Oculus must strive to ensure that a person's first impression is good to maintain the momentum.
"The enormous interest we're getting is really great, but it doesn't matter whether they try Oculus or Morpheus - [Oculus] is making something great, and we're also making that. We both realise that we can improve before we bring this to the market. The first impression has to be good."
The importance of making a good first impression was also stressed by Oculus CEO Palmer Luckey: "People don't have experience with this technology," he told Engadget in June. "When it arrives, it has to be good."
"I think really bad VR is the only thing that can kill off VR. That's why we've been so careful to say that 'these are devkits, do not buy, do not buy!'"
Yoshida previously said Sony and Oculus VR are helping each other when it comes to solving problems encountered developing Project Morpheus and Oculus Rift.
"Even though we don't work with each other directly, we're helping each other as far as announcing something or showing a proof of concept or publishing some documents or something like that," he said.