Ubisoft CEO Yves Guillemot says that the firm's tight control over its many incoming video game movie tie-ins will ensure they achieve high quality.
Movies based on video games have a reputation for being lackluster affairs. But Guillemot says that Ubisoft is working closely with the movie directors and producers to ensure they don't follow this trend.
"The best way to do that is to make sure you control what is important in movie creation," Guillemot said via the Ubi Blog.
"It's the scenario and the cast and the director. And if you are capable of negotiating with those guys in the movie production studios, making sure they are on the same page as you, that they understand the IP - what is strong, what makes it interesting for the gamers - then you can create something that will match people's expectations," he added.
The company has numerous Hollywood adaptations of its major franchises in the works: Michael Fassbender will star in and co-produce the big screen version of Assassin's Creed, Tom Hardy will play Sam Fisher in a Splinter Cell film, while Michael Bay is to develop Ghost Recon into a potential movie franchise for Warner Bros.
Earlier today Ubisoft announced that Watch Dogs has shipped more than 8 million units. The open-world hacking game sold 4 million copies to consumers in its first week, making it Ubisoft's fastest selling game in week one.