The TV commercial showed - shock and horror - a car weaving through traffic during a chase scene in a busy city. How will our kids get through this without realizing that it's JUST A GAME?
"We concluded that the ad glamourised street car racing and could be seen to condone dangerous driving," said a statement from the ASA.
Even though the ad is clearly accompanied by the text "Dramatisation. Professional stunt. Do not attempt" the ASA still thought it should be pulled as the words reinforced the sense that events were real and were capable of being copied.
A short response from Microsoft said that the firm is "committed to responsible console gaming" and that they wouldn't intentionally show irresponsible behaviour in an advert. We can't wait for all those Forza or Burnout 5 ads to hit TV land. What then?
I have to say I'm a little concerned at the direction the recent Need For Speed games have been going. You can't really argue that they don't promote and glamourise illegal street racing, using cheap chavved-up cars that are (seemingly) easily accessible to the impressionable young chavs... Bit of a recipe for disaster if you ask me...
Does anyone remember the brilliant advert for xbox 1 where someone had a baby and it flew out the hospital and through the air. As it was flying it got older and then it landed in a coffin.
Then it said: life is short. Play hard (or something like thAT) This also got banned.
This is just another case of people in pointless jobs who have to ban something or make a new law every now and then to justify their 100k salary.
Oh for flips sake. So you can't do it in adverts for games, but in films it is fine?
The ASA are worse than the BBFC. If the ASA had their way, films like Fast and Furious, Taxi and Gone in 60 Seconds would all be refused classification (not that in some of those cases it wouldn't be a bad idea - but purely on the merits of terrible film making).
I want to complain about the latest Airwick ad. According to the advert, animals like racoons, moles and yes, elephants will be able to walk upright and talk after inhaling the fragrance from the fan doo-dah! Scandlous! Ban this sick filth!
They'll imprison us all and force us to do tricks for their sick pleasure! Mark my words!!
I want to complain about the latest Airwick ad. According to the advert, animals like racoons, moles and yes, elephants will be able to walk upright and talk after inhaling the fragrance from the fan doo-dah! Scandlous! Ban this sick filth!
They'll imprison us all and force us to do tricks for their sick pleasure! Mark my words!!
I have to say I'm a little concerned at the direction the recent Need For Speed games have been going. You can't really argue that they don't promote and glamourise illegal street racing, using cheap chavved-up cars that are (seemingly) easily accessible to the impressionable young chavs... Bit of a recipe for disaster if you ask me...
Couldn't agree more, Need For Speed Games are like chav Miracle Grow
thats like playing gears with the gore turned off... no worse, its like having a 360 without gears!!! javascript:emoticon('') these people have no life if they think that matters
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