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Sony: No plans to cut PS3's price

Sony responds to reports suggesting lower than expected PS3 sales will result in price cut
Sony has gone on the record to say it currently doesn't have any plan to cut PS3's price, in response to reports that such a strategy is under consideration due to console sales.

It's reckoned that PS3 sales have hit just under four million, while the company had previously stated it'd shift 6 million units by the end of its financial year ending March 31st 2007.

A number of analysts recently have been predicting price cuts for PS3 this year, and it's been suggested that Sony is re-considering pricing in a Financial Times report.

But Sony has fired back at the reports saying it "currently doesn't have any specific plan to cut the PlayStation 3's price", in a released statement. "PS3 prices and shipment plans for the future should be determined by market trends and competition", the company added.

Source: Next-Gen.biz

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Then Sony will lose this generation. Certainly in the UK and Europe at least. The pound is now worth more than two dollars, the first time in 26 years. The budget airlines just announced £129 one way to New York. Times that by 2 and then take into account how much it would cost you for games over there. You could go to New York for a weekend break, have a kick ass time as I've been told by many its a great city, buy a PS3 there and some games and come back for the price of the PS3 plus 5 games and a controller here!! All Ninty and Microsoft have to do to kill PS3 sales here is just put a full page ad pointing that out. Sony waited too long, put an expensive feature that no one wants (blu-ray) and launched at a time when the pound and Euro are strong and the dollar and the yen are at their weakest for a quarter of a century! And yes I know that Microsoft and Nintendo have the same problem but Microsoft are now selling each 360 at a profit after 18 months of mass production, Nintendo have sold EVERY one of the 6 million Wii's they've shifted at profit. Many, including I, thought that Sony's biggest problem was the many PR errors they had made in the run up to the PS3 launch. It would now seem that simple economics maybe their undoing.
OptimusFrag on 19 Apr '07
I would have to agree with the above comment. Sony must reduce their price or risk not winning this console war. Nintendo and xbox will come out the victors. i do not know what plans Sony have but i do know no business mass produces a product for a lose. Sony stop being stuborn. Or should people go to america and purchase their PS3?
shaft37 on 19 Apr '07
are they mental? no
are they lying? yes

if they admit to it sales will all but stop. who would buy one at the current price knowing the price is coming down soon.

the UK is a huge market for Sony in Europe, you have to wonder if they realise how quickly that market is losing interest.
4321emanresu on 19 Apr '07
"currently doesn't have any specific plan to cut the PlayStation 3's price",

Sounds like political talk to me. If you read it carefully it means that they don't have any specific plan but in fact have loads of different plans but can't make their mind up yet.
steven_h1 on 19 Apr '07
Yeh they would never announce a price cut too far before putting it into effect. You would think that there would be one before Christmas, if not sooner.

Since they are under £300 in the states it is taking the p**s a bit really.

Jenksy
Jenksmeist on 19 Apr '07
Ha ha, flying to the states and buying one is a great idea. Nin and MS should definitely be pointing that out to everybody. Laughing


I took my PS3 back to Woolworths yesterday to get a refund (impulse buy on my credit card that i couldn't justify to the old ball and chain...). The guy laughed and told me that they have had more returns than they have sold at their branch.
omarsays on 19 Apr '07
Ha ha, flying to the states and buying one is a great idea. Nin and MS should definitely be pointing that out to everybody. Laughing


I took my PS3 back to Woolworths yesterday to get a refund (impulse buy on my credit card that i couldn't justify to the old ball and chain...). The guy laughed and told me that they have had more returns than they have sold at their branch.

How can you have more returns then what you've sold? Surely you need to sell at least the amount thats been returned!
spooney100 on 19 Apr '07
Ha ha, flying to the states and buying one is a great idea. Nin and MS should definitely be pointing that out to everybody. Laughing


I took my PS3 back to Woolworths yesterday to get a refund (impulse buy on my credit card that i couldn't justify to the old ball and chain...). The guy laughed and told me that they have had more returns than they have sold at their branch.

How can you have more returns then what you've sold? Surely you need to sell at least the amount thats been returned!

Probably means, as an example, that they sold 10 but had 6 returned hence they would have only sold 4.
paul_brown940 on 19 Apr '07
Sony might not have any plans, but that doesn't stop retailers from going behind their backs. I've seen sites now listing the PS3 as stock clearance.

How ridiculous is that? Laughing
SuperCinos on 19 Apr '07
Sony: No plans to cut PS3's price

Then I've no plans to buy one, simple as. If Sony are going to treat their European customers like this then I'll simply vote with my wallet.
Crow555 on 19 Apr '07
Well yeah but i bought mine on-line. You can can return to any Woolworths branch mate. Smile


How can you have more returns then what you've sold? Surely you need to sell at least the amount thats been returned!
omarsays on 19 Apr '07
I suspect that PS3 sales will continue to be moderate until Sony release a big triple A exclusive game for it, maybe Lair will be that game?

I own a PS3 (as well as Wii and 360) and I'm very happy with it personally; it's a great piece of hardware with some decent games even if most of them are Xbox 360 ports. Resistance, MotorStorm and Virtua Fighter 5 were enough to convince to buy it and the PS3 itself only cost me £85 with trade-ins anyway, plus not having owned a PS2 for the best part of 18 months, means I now have a means of playing fantastic PS2 games like Okami, Canis Canem Edit and Dragon Quest VIII! The icing on the cake was the free GT HD and £7 Tekken Dark Resurrection downloads. Brilliant stuff. Smile

As for Blu-ray movies, well I was sitting on the fence none too keen to buy many BD discs in case HD-DVD killed it off but having seen the excellent Casino Royale on BD (free from Sony!), I've changed my mind somewhat, have bought X-Men 3 also on BD and have a small number of other movies on pre-order. I'll still continue to buy DVDs as they're still excellent anyway but it's nice to have the option of buying hi-def movies seeing as I own a 26" 720p/1080i HDTV (soon to be a 37" 1080p one!).

I feel Sony have made lots of mistakes over the past year or so and have been embarassingly arrogant in the face of stiff competition from Microsoft but I believe they've come good in the end and delivered a great games machine; that's what matters. It's expensive, yes, but that doesn't mean it is isn't good for those that can afford it. If you have an HDTV and an interest in movies as well as games though then the PS3 is something of a bargain as it's cheaper than a dedicated BD player and, from what I've read, plays them better too.
Doctor_Hades on 19 Apr '07
Then Sony will lose this generation. Certainly in the UK and Europe at least. The pound is now worth more than two dollars, the first time in 26 years. The budget airlines just announced £129 one way to New York. Times that by 2 and then take into account how much it would cost you for games over there. You could go to New York for a weekend break, have a kick ass time as I've been told by many its a great city, buy a PS3 there and some games and come back for the price of the PS3 plus 5 games and a controller here!! All Ninty and Microsoft have to do to kill PS3 sales here is just put a full page ad pointing that out. Sony waited too long, put an expensive feature that no one wants (blu-ray) and launched at a time when the pound and Euro are strong and the dollar and the yen are at their weakest for a quarter of a century! And yes I know that Microsoft and Nintendo have the same problem but Microsoft are now selling each 360 at a profit after 18 months of mass production, Nintendo have sold EVERY one of the 6 million Wii's they've shifted at profit. Many, including I, thought that Sony's biggest problem was the many PR errors they had made in the run up to the PS3 launch. It would now seem that simple economics maybe their undoing.

Don't forget to add in your 60-120-quid tax on that flight. And where are you staying in New York, sleeping rough, are we?

Blu-Ray a feature no one wants? With a 60" HDTV, I very much welcome it into my house. Not to mention why wouldn't you want a 50GB storage medium versus a 9GB storage medium, in the long run. If you're pushing HD resolutions, then it stands to reason that you require more storage space, and if a DVD9 was is filling up with the last generation, then surely it is not unreasonable to utilise a higher capacity medium.

It may be expensive now, but that's the real issue, isn't it? People want it now, but it's too expensive. BMW's are expensive, and I'm sure everyone would love BMW to drop their prices to that of a Ford Ka, then we could all have one. But that wouldn't make much economic sense, would it?

If Sony are taking a significant hit on each console sold, why would they want to drop the price this early, less than a month into the lifetime of a proposed 10-year console?

With the PS2 still going strong, wouldn't it be better to retain the PS3 price at its current level, for those that can afford to take the plunge, and as the PS2 comes to the end of its natural life, the cost of PS3 production goes down, followed by a price-cut they can pass on to the consumer, and Sony not taking a hit on each console produced.

Surely that's a better business model?

The 360 was rushed to market without a significant capacity optical storage medium for no other reason than wanting to be first-to-market.

And yet Sony are being crucified for attempting to give a long life to their console.

People can cry foul all they like about Sony trying to 'trojan horse' their new medium into the market, but most of the people complaining are really the people who want it now but mummy won't buy it for them.

Let the drowning in denial commence.
Thom72 on 19 Apr '07
Let the drowning in denial commence.

Commence? I see you're way ahead of us. Laughing
SuperCinos on 19 Apr '07
and the PS3 itself only cost me £85 with trade-ins anyway

Shocked What did you trade in - your car??? Wink
cjw101 on 19 Apr '07
Considering sony are planning to cut 160 jobs at scee I'm sure they can now afford to hold off cutting the price for a while and absorbing the loss generated by slower sales for a little longer.(by loss i mean lower revenue from games sold as a result of a smaller console penetration in the world market as the console itself is sold at a loss).

For anyone interested you can pick up a ps3 on ebay for £350.00 with around £20 postage. Thats a saving of £55 over the shop price (even more if you can pick it up yourself and save on postage). I must say to see a console take a fair drop in value like this so soon after release seems to suggest that sony have dropped the ball a little this time round.
spacehog_kuba on 19 Apr '07
If this article read "PS3 price drop in August" no one would buy a PS3 until August.

Every time a video games company deny rumours of a price drop, they really do have one in mind.

Sony is a huge company, and surely they look far enough into the future to see when a price drop will be needed.

Sony do have a price drop in mind, its just a case of when, not if
nuggit3000 on 19 Apr '07
and the PS3 itself only cost me £85 with trade-ins anyway

Shocked What did you trade in - your car??? Wink

No, about 40-50 odd old Xbox, GameCube and PC games I no longer played but I kept the classics. I buy lots of games and rarely get rid of them so the PS3 was the perfect excuse to have a good clearout. Laughing
Doctor_Hades on 19 Apr '07

Don't forget to add in your 60-120-quid tax on that flight. And where are you staying in New York, sleeping rough, are we?

Blu-Ray a feature no one wants? With a 60" HDTV, I very much welcome it into my house. Not to mention why wouldn't you want a 50GB storage medium versus a 9GB storage medium, in the long run. If you're pushing HD resolutions, then it stands to reason that you require more storage space, and if a DVD9 was is filling up with the last generation, then surely it is not unreasonable to utilise a higher capacity medium.

It may be expensive now, but that's the real issue, isn't it? People want it now, but it's too expensive. BMW's are expensive, and I'm sure everyone would love BMW to drop their prices to that of a Ford Ka, then we could all have one. But that wouldn't make much economic sense, would it?

If Sony are taking a significant hit on each console sold, why would they want to drop the price this early, less than a month into the lifetime of a proposed 10-year console?

With the PS2 still going strong, wouldn't it be better to retain the PS3 price at its current level, for those that can afford to take the plunge, and as the PS2 comes to the end of its natural life, the cost of PS3 production goes down, followed by a price-cut they can pass on to the consumer, and Sony not taking a hit on each console produced.

Surely that's a better business model?

The 360 was rushed to market without a significant capacity optical storage medium for no other reason than wanting to be first-to-market.

And yet Sony are being crucified for attempting to give a long life to their console.

People can cry foul all they like about Sony trying to 'trojan horse' their new medium into the market, but most of the people complaining are really the people who want it now but mummy won't buy it for them.

Let the drowning in denial commence.

OMG Shocked
thread on sony - check
BMW not a mass consumer product - check
usual idiotic sony fanboy comments - check
most people dont have 60" HDTV - check

jeez, how can you be so one sided, or is it that you feel you have to cos you spent so much on your console, or rather, as you say your mummy did?. I was like that when i was 10!!!!!!!!!!

As for the first idea on the flight, thats absolutely brilliant, anyone considering a PS3 should do that, so what about accomodation, its only about £40-£50 a night in a hotel, so a weekend in NY only costs £80-£100
lmimmfn on 19 Apr '07

OMG Shocked
thread on sony - check
BMW not a mass consumer product - check
usual idiotic sony fanboy comments - check
most people dont have 60" HDTV - check

OMG Shocked
Yet another pointless story on PS3 pricing - Check!
Rapidly filled up with comments from people who only ever seem to appear to bash Sony and go on fanboy rants in pricing threads - Check!
theideal on 19 Apr '07
I bought a ps3 recently, and thus far have found it worth the purchase.

I have a 42" 1080p HDTV (only got it last week) and thought about gettin a ps3 or xbox360. I tried the 360 in my m8s house and tbh i just didnt enjoy it that much, and the games i did enjoy are either coming to ps3 or PC. Another of the main reasons i bought a ps3 is due to the blu ray drive as i was wanting the ability to play HD films on my new tv.

Don't get me wrong, i can see how people like the xbox 360, and I'm far from bashing it. Spose all i'm saying is it comes down to personal choice, as well as the persons financial situation (whether u can afford/willing to pay for a ps3 or not).

I thought it was worth my money bcoz i got a HD games machine, with 80gb HDD storage, and a Blu Ray dvd player, all for 400 quid.

And if any1 wants to call me a fanboy go ahead, tbh i dont care, as i know am not as i owned a ps2, xbox, and gamecube last time around, and b4 hand owned a saturn/n64 way b4 i bought a psone. Also have a wii and ps3 this time around, tho have no intentions of buying an xbox 360 so far but that may change in future, but i doubt it.

Anywho i think sony will probably do a pricecut b4 xmas otherwise it rly is suicide. I expect probably around september-october region as thats when ppl usually start to gather things in for xmas.
neo2k3_uk on 19 Apr '07
"currently doesn't have any specific plan to cut the PlayStation 3's price",

Sounds like political talk to me. If you read it carefully it means that they don't have any specific plan but in fact have loads of different plans but can't make their mind up yet.

I was right:-

http://news.spong.com/article/12329

The FT reports that, in an effort to ignite sluggish PlayStation 3 sales in Japan and the crucial US market, the company is looking closely at its pricing strategy.
steven_h1 on 19 Apr '07

OMG Shocked
Yet another pointless story on PS3 pricing - Check!

Youre right Twisted Evil
Rapidly filled up with comments from people who only ever seem to appear to bash Sony

Youre wrong, yes a lot of sony fanboy comments and yes x360 fanboy comments of which i am neither, but comments in the other posts are interesting, otherwise we wouldnt be here reading them Smile
and go on fanboy rants in pricing threads - Check!

Right again Twisted Evil
lmimmfn on 19 Apr '07
http://kotaku.com/gaming/ps3/brit-retailers-holding-ps3-firesales-253508.php

"And what do retailers do when burdened with stock they can't shift? They hold CRAZY SALES. Online retailer Gameseek are selling PS3s for £387.87 (USD$778.21), which is a nutty 37 quid ($74) off the retail price of £425. Play.com, Gamestation, Shopto.com and WH Smith are also selling the console for under £400, less than a month after it launched. Gameseek boss Stephen Staley doesn't mince words when explaining the price cut, either:"

...............................................


http://kotaku.com/gaming/sony/sony-reconsidering-its-pricing-strategy-for-ps3-253539.php

"From a Financial Times report (sadly, subscribers-only) comes word that Sony are looking long and hard at their pricing strategy for the PS3. As in, they're looking for ways to change how much the thing costs, and how they can fix "sluggish sales in Japan and the crucial US market".


Sony President Ryoji Chubachi:

We are re-examining our budgeting process in terms of pricing and volume. Sales assumptions change and the market is competitive. We are in the midst of revisiting our strategy for the PS3."
fr@ser on 19 Apr '07
yep, says it all really, 33% off sales targets and with such huge losses expected by analyists by thier last financial quarter next march, their share price will take a dive unless they announce that they will reduce the retail price of the PS3, shareholders will not be happy campers
lmimmfn on 19 Apr '07
Summer is a slow time for video game sales, lets wait and see how the £425 PS3 compares to the £199 360 this october when GTA4 is released.
ted1138 on 19 Apr '07

jeez, how can you be so one sided, or is it that you feel you have to cos you spent so much on your console, or rather, as you say your mummy did?. I was like that when i was 10!!!!!!!!!!

As for the first idea on the flight, thats absolutely brilliant, anyone considering a PS3 should do that, so what about accomodation, its only about £40-£50 a night in a hotel, so a weekend in NY only costs £80-£100

How can *I* be one-sided? Comedy!
Thom72 on 20 Apr '07

How can *I* be one-sided? Comedy!

lol Twisted Evil
lmimmfn on 20 Apr '07
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