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PGR image used in PS3 ad - AGAIN

An ad to win a PS3 and KIA car has used an image of Project Gotham Racing
A KIA car model featured in Xbox 360-exclusive PRG3 has been used in an image promoting the car manufacturer and PlayStation 3. Whoops...

For the record this is the second time assets from Project Gotham Racing have been used in conjunction with a PlayStation promotion.

We reported back in January that a goof had been made while promoting Gran Turismo HD. On the company's PSP Connect website, a 'splash' encouraging folk to download a new GT HD trailer used an image of Xbox 360 racer Project Gotham Racing 3.

Now though a KIA website has used an image of a car model from the Microsoft game alongside a real-world image of a KIA car. You can clearly see the PGR license plate on the vehicle from the videogame.

It's probably the fault of the person who mans the KIA website rather a blatant Sony boob like the Gran Turismo ad. We expect the website to be "updated" imminently. Check out a capture of the site below just in case it disappears.

computerandvideogames.com
// Interactive
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Another Sony self-pwn Laughing
Niknak106 on 17 May '07
Laughing what a bunch of idiots run these comps these days
Richyrich316 on 17 May '07
it looks good for sony when pics for another consoles games are used to promote it
lmimmfn on 17 May '07
... except it's a good job they didn't ingame shots from Forza Motorsport 2, eh? Euuuuuuuurgh! Laughing
Doctor_Hades on 17 May '07
... except it's a good job they didn't ingame shots from Forza Motorsport 2, eh? Euuuuuuuurgh! Laughing

i thought Forza looked decent enough, is it bad?
lmimmfn on 17 May '07
I wasn't exactly impressed by the graphics of Forza 2, its a decent game like, but i'd go as far to say Gran Turismo 4 on PS2 looked better graphically.
KevinM2k on 17 May '07
So someone on a KIA website does this and it is a Sony self pwn?
creamerybutter on 17 May '07
So someone on a KIA website does this and it is a Sony self pwn?

People need to read the whole article :/
MIPhantom on 17 May '07
Laughing what a bunch of idiots run these comps these days

Hardly going to use a ps3 game there arent any
davelk on 17 May '07
So someone on a KIA website does this and it is a Sony self pwn?

People need to read the whole article :/

People just seem to see the word Sony and automatically switch to 'w****r Mode'.
theideal on 17 May '07
well as of 3.45 its still there, lol

How stupid would you have to be to do this though, i mean the orangey/red car actually has PGR3 on its registration plate doesnt it?
Moby_696 on 17 May '07
well as of 3.45 its still there, lol

How stupid would you have to be to do this though, i mean the orangey/red car actually has PGR3 on its registration plate doesnt it?

Contrary to what most people here seem to think, not everybody plays or has the slightest interest in games. And web-based stuff like this doesn't always get sent for approval (even though it's supposed to). The designer obviously effed up and his boss didn't notice. The PGR text would mean nothing to them.
It happens.
Christ, I'm a graphic designer and I doubt my boss would be able to spot the difference between two driving games.
theideal on 17 May '07
While everyone is ranting on about this, who really thinks Sony would use screenshots from pgr3 anyway. While graphics are not bad on pgr3, they are not that impressive. Wink
Scratch10 on 17 May '07
So someone on a KIA website does this and it is a Sony self pwn?

Well if the ps3 is being promoted, do you really think Sony knew nothing about this? Pull your head out of your bottom.
Niknak106 on 17 May '07
So someone on a KIA website does this and it is a Sony self pwn?

Well if the ps3 is being promoted, do you really think Sony knew nothing about this? Pull your head out of your bottom.

Do you really think, out of the thousands of pieces that are technically supposed to go out to Sony for approval every day, some might slip out without being sent or checked?
You obviously have no idea how it works.
theideal on 17 May '07

You obviously have no idea how it works.

Alas I know all about how it works. I know approving is an essential part of work that has to be sent to clients or to be viewed by the public, or anyone outside of the company for that matter. If something does get out that's not approved and ends up being a c**k up, heads roll shortly after. In 13 months, 1 item of work that I've been responsible for has made it out of our company unapproved. The person responsible for approving it got it in the neck the day the client recieved it and discovered faults that should have been rectified at the approving stage.
Niknak106 on 17 May '07
So someone on a KIA website does this and it is a Sony self pwn?

Well if the ps3 is being promoted, do you really think Sony knew nothing about this? Pull your head out of your bottom.

That was unnecessarily aggressive of you. Do you think people who do PR for the PS3 wouldn't know the shot was from one of their biggest rivals flagship titles? Hows about you remove your head from your own bottom.
creamerybutter on 17 May '07
So someone on a KIA website does this and it is a Sony self pwn?

Well if the ps3 is being promoted, do you really think Sony knew nothing about this? Pull your head out of your bottom.

That was unnecessarily aggressive of you. Do you think people who do PR for the PS3 wouldn't know the shot was from one of their biggest rivals flagship titles? Hows about you remove your head from your own bottom.

Perhaps my previous comment was overly aggresive and I apologise if it was. You seem like an intelligent individual so lets try and have a reasoned discussion.

If the Sony pr people knew that it was from a rival's exclusive game, how come they let it pass through? I've already posted on the ins and outs of approving within companies. If anything, Sony's view on approving would be a lot stricter than my company's. I'm left asking the question, how did it get through in the first place?
Niknak106 on 17 May '07
I have no idea how it got through. I am guessing is was probably to illustrate some kind of prize for a competition. I would be surprised if everything had to be vetted through Sony first, Kia will have probably got it checked in house by someone who probably never plays games. PS3, check. Big Telly, check. Computer racer, check. Pass.

If it was Sony they could have just stuck a pre-rendered image from GT-HD on there that would look just as good.
creamerybutter on 18 May '07
While everyone is ranting on about this, who really thinks Sony would use screenshots from pgr3 anyway. While graphics are not bad on pgr3, they are not that impressive. Wink

PGR3 graphics are very impressive. Either you are a sony fanboy or you have not played the game. While GT HD does look better (after all it is a much newer game) it does not look much better and I don't think we will see many great leaps in the look of graphics anymore. PGR3 has as many polygons in one car as pgr2 had in a whole level yet it only looks around twice as good as pgr2.

No doubt PGR4 and GT HD will use even more polygons but the improvement will be very subtle. Just like you could triple the polygons in gears of war and it would only look slightly better yet the power needed to push them around would need to be much larger (Hence Nintendos decision to change direction).

Also to whoever said that Forza 2 looks rubbish. I think the car models look amazing but the track on the demo was a very basic track which let the car models down. Hopefully the tracks in the game will look far better.
leefear1 on 18 May '07
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