Film executives are blaming Halo 3 for lower than expected October Box Office numbers, which on the weekend of the 5th were down a whopping 27 percent from the same time last year.
Many film executives, reports Advertising Age, are convinced that punters stayed indoors to play Master Chief's latest, which let's not forget broke all box office records by making $170 million on its first day. It's now gone on to sell well over $300 million.
Ben Stiller's new offering, The Heartbreak Kid (which cost $60 million to make) was expected to clear $20 million in its opening weekend, instead it made only $14 million. Execs blame the Chief.
"The audience on this game is the 18-to-34 demographic, similar to what you'd see in cinemas," said Mike Hickey, an analyst at Janco Partners, adding that "this could last for several weeks."
In its first week of release more than 2.7 million Xbox 360 owners played Halo 3 online - that's more than a third of all Xbox Live subscribers worldwide.
So you can see why a good portion of 18-34s were busy shooting people in the face rather than watching Ben Stiller.
Microsoft is apparently not surprised either: "We marketed it like a film," said Josh Goldberg, a product manager at Microsoft, adding, "and now, we're just as big or bigger than film."
We're starting to think its time to pack this journalist lark in, and sell bootleg Master Chief shirts out the back of a VW. Who's with us?
maybe people just didnt wana go to the movies. i wonder how long it will be before the "analyst says halo 3 more beneficial to society than modern medicine."
The film looks like utter crap, that's why people arent going to watch it. Also its hardly a film that would appeal to the average halo player, if it was something like transformers or Iron-man then maybe i could understand them blaming it but with the heartbreak kid, no.
Ben Stiller's new offering, The Heartbreak Kid (which cost $60 million to make) was expected to clear $20 million in its opening weekend, instead it made only $14 million. Execs blame the Chief.
yea, that and the fact that Ben Stiller stopped being funny approximately 3 minutes before Dodgeball was released.
The only amusing thing here is that the Halo film has been put on permanent hiatus due to money. Then they blame the game for affecting cinema sales. Surely this would suggest that a lot of people would go see the Halo film. Hey-ho!
A single computer game causing a 27% loss in profit to a completely different medium! Well then, maybe now people will realise how big and important gaming has become.
Is there even anything good at the cinema any more now that Transformers is over and done with?
As long as there are movies out that people want to see they will.
Also in a side rant ticket prices for movies at the moment are just bordering on the ridiculous. For what it costs to take a partner out to a decent cinema you can buy a decent used game for that.
i went to see superbad the other day, very funny film, although there was nothing else worth seeing and i cant blame people not wanting to pay 6 or 7 quid to watcha film.
As for halo3 taking all the punters away maybe in the cinemas are worried they shouldnt be advertising halo3 in the trailers???
The film industry are killing themselves by making some truly awful wastes of time and money, while pushing their prices upwards.
The sad thing is, they don't appear to understand this at all, and are constantly finding the weakest of p**s-weak excuses. Oh, it's videogames, it's piracy, it's the football, it's the weather, etc.
The truth is, this is what happens to your industry when you put the suits in charge, and start worrying more about the bottom line than the quality of your art.
If you make decent films/music/games, then the money will follow. If you try to just make a money-maker, then you screw yourself.
Gaming industry, please take note! Don't follow the music and movie industry into this greed-driven downward spiral of inevitable extinction. Just worry about making great games, and we'll take care of you.
The last film that I watched at the pictures was 300 and it was okay. There hasn't been a single film since that has inspired me to watch it at the pictures.
So they think that I am sat at home playing Halo 3 at the weekend? Nope, I am out supping ale and having a meal with the missus. Personally I would rather wait for the films to come out on blu-ray so that I can appreciate them with a better picture (cinema screens are generally crap and blurry) and in the comfort of my own home. Oh, and then I don't have to pay silly money for drinks and popcorn.
Hhhmmmm... millions of males playing Halo3, and a romantic comedy doing badly at the box office...maybe the Halo3 players girlfriends just went to the cinema on their own?
FFS A very simple way to help combat such a dilemma. Is for someone to make the Halo trilogy into a great set of sci-fi/action films. As long as it a credible director e.g. speilberg, lucas, et al, and not that moron Uwe Boll. I don;t know who they could get to play the lead character Master Chief, but i know that Angelina Jolie has the right measurements from the neck down to play Cortana.
Heck this sounds like a good topic to put on the forum on its own.
FFS A very simple way to help combat such a dilemma. Is for someone to make the Halo trilogy into a great set of sci-fi/action films. As long as it a credible director e.g. speilberg, lucas, et al, and not that moron Uwe Boll. I don;t know who they could get to play the lead character Master Chief, but i know that Angelina Jolie has the right measurements from the neck down to play Cortana.
Heck this sounds like a good topic to put on the forum on its own.
smell ya later.
Peter Jackson was involved. He selected the director. Story was written. Company (now Fox I think) put the project on permanent hiatus.
FFS A very simple way to help combat such a dilemma. Is for someone to make the Halo trilogy into a great set of sci-fi/action films. As long as it a credible director e.g. speilberg, lucas, et al, and not that moron Uwe Boll. I don;t know who they could get to play the lead character Master Chief, but i know that Angelina Jolie has the right measurements from the neck down to play Cortana.
Heck this sounds like a good topic to put on the forum on its own.
smell ya later.
Peter Jackson was involved. He selected the director. Story was written. Company (now Fox I think) put the project on permanent hiatus.
I shouldn't worry. They'll almost certainly make a film of it now they've heard these statistics. Hell, it'll probably even have Ben Stiller as Master Chief and they'll set the whole thing in Manhattan.
Is there even anything good at the cinema any more now that Transformers is over and done with?
As long as there are movies out that people want to see they will.
Also in a side rant ticket prices for movies at the moment are just bordering on the ridiculous. For what it costs to take a partner out to a decent cinema you can buy a decent used game for that.
Is there even anything good at the cinema any more now that Transformers is over and done with?
As long as there are movies out that people want to see they will.
Also in a side rant ticket prices for movies at the moment are just bordering on the ridiculous. For what it costs to take a partner out to a decent cinema you can buy a decent used game for that.
you old romantic
it's the truth.
Cinemas in my area: £8 each regular seat or £14 each for Balcony £5.50 each for a drink and popcorn
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