Activision has launched a ratings awareness programme designed to educate parents about the Entertainment Software Rating Board's classification system.
For the initiative, dubbed Ratings Are Not A Game, the publisher has partnered with Dr. Cheryl Olson, co-director for the Centre for Mental Health and Media at Massachusetts General Hospital.
The pair have produced seven videos to help parents make informed decisions about the games their children play.
"Activision is committed to providing consumers with guidelines and information to help them determine which video games are most appropriate for their families," said Mike Griffith, president and CEO of Activision Publishing.
Olson added: "As a parent myself, I know there are so many things to worry about and not enough time, especially during the holiday season. These videos give practical research-based advice on how to help your kids--and your family--get more out of videogames, and how to watch for and limit electronic game play."
Hmm, I'm curious to know how Activision will profit from this. Are they doing this to gain more awareness for themselves and call of duty? Perhaps they are coving their bottoms incase someone dies, and the death is blamed on MW2? They would be able to use this as a means to try and demonstrate that it is concerned about the customer base.
A curious move to be sure, especially due to the fact that a large percentage of people who play the COD ga,es are below the age of 18.
the problem is that there's a large number of parents who will only pay attention after they've discovered that the game they've bought for little Timmy has swearing and violence in it. At that point they demand that the government step in and take control.
Agreed that it could well be to cover their own backs. But anything that raises awareness of ratings on games, and (hopefully) stops some of the rubbish that is continuously spouted about games is clearly a good thing?
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