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PreviousMarketing 3DS will be 'very tricky' - Nintendo 3DS the last cart-based Nintendo handheld - Pachter  Next

3DS fixes Nintendo's piracy problem - THQ

Publisher says new tech will foil illegal downloaders
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Nintendo is confident that all-new anti-piracy tech in 3DS will be foolproof to cracks from illegal downloaders.

That's according to THQ's executive VP of global publishing Ian Curran, who told CVG that that piracy had scuppered his firm's ability to produce more games for DS Lite in the past.

"What excites me even more [than 3DS games] is that there's technology built in that device to really combat piracy," said Curran.

"The problem with the DS market in the last few years, particularly with the DS Lite, is that it's just been attacked by piracy. It's made it almost impossible to shift any significant volume. The DSi combated it a little bit, but the 3DS has taken that a step further."

"I actually asked Nintendo to explain the technology and they said it's very difficult to do so because it's so sophisticated," he continued. "They combated the piracy on Dsi, which they don't believe is cracked yet - but they know they've been hurt across the world and they believe the 3DS has got technology that can stop that.

"Therefore the opportunity for people to invest more in product development [on the system] and bring more 3DS products to market comes out of that. It's going to probably cost us more to do it all in 3D - so we want to make sure we get a return on our investment when we do it."

When Curran says piracy has "attacked" DS, he isn't kidding. Rampant illegal activity has killed revenues for publishers on the device - driven by the release of re-writable cartridges, particularly the R4 cart, which has been outlawed in Japan.

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Read all 31 commentsPost a Comment
Fool proof??

Yeah until some smarty pants cracks it wide open, which they will it just takes time.
Richyrich316 on 9 Jul '10
Isn't it this kind of talk that just motivates the pirates to try even harder?
Desert Fox on 9 Jul '10
6 months. Tops.
Herr_Lowe on 9 Jul '10
I hope to god that hackers keep well away from it... we don't want them to scare away all the devs like they did with the PSP.
lordirongut on 9 Jul '10
I imagine the difficult thing will be circumnavigating the ominous-sounding feature that can download things to your 3DS even when in sleep mode.
Herr_Lowe on 9 Jul '10
Rolling Eyes D'uh!! Everyone knows that Pirates have only one eye, so of course 3D's the perfect weapon to use against them. Wink
ted1138 on 9 Jul '10
@lordirongut,
Yes i agree 100% with your comment, PSP has done absolutely Sh*t because of all this CFW & .ISO loaders. Crying or Very sad
KingPepper on 9 Jul '10
Rolling Eyes D'uh!! Everyone knows Pirates have only one eye, so of course 3D is the perfect weapon to use against them(and midgets*).



(*one eye=no depth perception, so easy to sneak up on) Wink

Laughing You made me LoL!
charliecheswick on 9 Jul '10
Piracy hurt the PSP? But hang on the DS is the most pirated system I know! People that I know that are just regular moms and dads, with no real interest in gaming have the hooky cartridges for them an their kids! In many ways an easily piratable system sells units, part of the reason the dreamcast bombed is because it was far easier to pirate for the PS2. as much as the industry might speak out against it, and rightly so, but piracy sells systems!
nicostorm on 9 Jul '10
as much as the industry might speak out against it, and rightly so, but piracy sells systems!

That's probably true, but if everyone buys the console and then pirates all their games then why would any game company invest in making games for the console?

We'd just end up with a million more shovelware titles that cost peanuts to develop, as anything more ambitious would lose money for the developer.
B_G_G on 10 Jul '10
"What excites me even more is that there's technology built in that device to really combat piracy," said Curran.

I can imagine this guy's head exploding if he won the lottery...
Clusks on 10 Jul '10
as much as the industry might speak out against it, and rightly so, but piracy sells systems!

That's probably true, but if everyone buys the console and then pirates all their games then why would any game company invest in making games for the console?

We'd just end up with a million more shovelware titles that cost peanuts to develop, as anything more ambitious would lose money for the developer.

Yeah, like the Wii... ;p
ei8hty5ive on 10 Jul '10
Funny, Nintendo said themselves that adding 3D would cost very little, and the DS has sold so much software it's hard to believe these companies haven't received a fair return.

I don't think Nintendo have the anti-piracy right yet, from what this guy said.
Nollog on 10 Jul '10
Yea piracy is whats killing the PSP.
damn pirates...
jimsondanet on 10 Jul '10
Yes it will prevent piracy.... for about 6 months max.
then sumone out there will crack it just as they have every other generation of Nintendo's handheld, remember last year? firmware 1.4 for dsi apparently stopped the use of flash cards, that didnt last long.

Remember when microsoft also said they could ban peopel from XBLive? that didnt last long either.
The reality is that there are programmers and hackers out there that will explore the inner workings of the machine and a way to play copied games will eventually be found.

Also have u ever noticed how the ability to mod a machine realtes to the sales of a gaming machine? every nintendo handheld has outsold its rival, every one has had copied games, the PSone and ps2, both easy to mod and play copied games and sold in insane amounts, then look at xbox vs ps3, xbox can be modded simply and has outsold ps3 quite well.
Laughlyn on 10 Jul '10
I wish them the best of luck with it...though I would say Piracy has done little to damage the 360 even though its rife.
Also, the psp is fine. If you think it's s**t with games like Persona 3, 3rd Birthday, Valkyria Chronicles, Birth by Sleep, Blazblue Portable, Disgaea etc then thats your problem and not the psp.
jazzy_p on 10 Jul '10
Rolling Eyes D'uh!! Everyone knows Pirates have only one eye, so of course 3D is the perfect weapon to use against them

This actually made laugh hysterically for a good few minutes, tears down my face and everything. My girlfriend was getting worried.
Dajmin on 10 Jul '10
Begs the question, do Nintendo give a fcuk. They make money on every single console they sell. The more they sell the more money they make. Ok so they lose out on software royalties, but a nice middle ground must be in their interest. Not as easy as the DS, but achievable with a little bit of Know how and only after a period of time for them to get their own software out there at profit.
theholyone on 10 Jul '10
"What excites me even more is that there's technology built in that device to really combat piracy," said Curran.

I can imagine this guy's head exploding if he won the lottery...

HAHA> I effin LOLED!

I don't think Nintendo can do anything about it. There will always be a way. But I feel for them and also happy. Because for the system to be a success, there needs to be piracy too.

I mean these things help sell the console especially overseas which then give game developers reason to make games because there are a LOT of market which own the system.

It's just like a cycle. Hopefully Nintendo 3DS really hits it big so that we get great games.
TheChronos on 10 Jul '10
part of the reason the dreamcast bombed is because it was far easier to pirate for the PS2.

except it wasn't.....
lmaolmao on 11 Jul '10
Well done, they came up with technology capable of stopping pirates.
Hang on- we've had gunpowder for ages! They've not invented anything!






King Of The Corny strikes again!
Gaseous Snake on 11 Jul '10
shame, pirates are one of the best things in video games, next to ninjas...
ClockworkMonkey on 11 Jul '10
This message is not being displayed because the poster is banned.
quner652 on 12 Jul '10
This message is not being displayed because the poster is banned.
quner652 on 12 Jul '10
part of the reason the dreamcast bombed is because it was far easier to pirate for the PS2.

except it wasn't.....

What, you dont agree it was one of the reasons, or that it was easier to pirate for the PS2?

Piracy was rampant on the PS2 and was incredibly easy, where-as in the early days this was not the case of on the Dreamcast, a friend of mine used to work at gamestation and I remember him saying that the week they released the bootdisc for the dreamcast he went from selling about 1 dreamcast a week to selling out in one day!

Im not saying it was the only reason why it bombed, but I think it was certainly a huge part of it!
nicostorm on 12 Jul '10
It will get hacked. The PS3 did, the 360 did, he wii did, the PSP did, the PS2 did, the psx did in fact, Just about ever console has. The PS3 was hard to hack but it has been hacked.
cam123 on 13 Jul '10
The PS3 may well have been hacked, but it still pretty secure from piracy on the whole.
nicostorm on 14 Jul '10
Piracy on any system is inevitable. The best way to keep it at a lower level is to bring down the price of games.

Everyone knows the state of the economy these days and it's not gonna get better any time soon, so its no wonder mums and dads are buying r4 cards etc. instead of forking out £30 to £50 every month on games.

I think maybe DS (or 3DS) games should be about £10 to £15. It could be done, the carts are very cheap to make these days and shops take too much of a cut of the profit as it is.
Kitanode on 16 Jul '10
They combated the piracy on Dsi, which they don't believe is cracked yet

Really? Really? I'm pretty sure R4-style cartridges are still working fine on the DSi, unless the pirated-to-f**k DSi I played with last week was an elaborate hoax.
uberd0gg on 17 Jul '10
D'oh! I've just realised he was probably talking about the actual ROM-dumping aspect of piracy. Yeah, I don't think that's possible on DSi.

I doubt 3DS security will stand up for long though. The DSi would have been cracked by now if there was any real need for it (as it stands, they just use a DS or DS Lite to do the dumping)
uberd0gg on 17 Jul '10
Well let us see the pirates try and make a 3D Nintendo DS Emulator Muhahahaa !!
jamesisaacs on 17 Jul '10
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